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The materials on this site are being phased out. For all new work, please refer to the OIT Brand System.

Design and Branding Philosophy

Perceptions of the Office of Information and Technology (OIT) brand are an accumulation of impressions, formed every time a person engages with our organization. These encounters can take many forms, such as seeing the OIT logo, looking for information on our website, participating in a presentation, or interacting with staff. The ways in which we shape these impressions — how our materials look, how we talk about ourselves, how we make people feel when they encounter OIT — comprise our organizational brand.


To collaborate with our business partners to create the best experience for all Veterans.


To become a world-class organization that provides a seamless, unified Veteran experience through the delivery of state-of-the-art technology.

Each point of contact becomes part of the collective OIT brand awareness. Each interaction is meaningful. Together they lead to reactions: choices on what to think about OIT and how to act on those opinions. Based on these impressions, people decide whether to trust us, use our services, support us, partner with us, or even join us.

Communication means connection.

When our brand is weak and our messages are unclear, or misunderstood, we fail to connect with our audience. A fundamental part of accomplishing our mission is to put Veterans at the center of all we do and ensure they have the best experience possible. Through our brand, we can ensure that the impact information and technology has on the ability of VA to serve Veterans and their families is visible, appreciated, and supported. This is why our brand is important.

This website is a guide for representing OIT’s brand, and for communicating our sacred mission and our compelling story — providing a seamless, unified Veteran experience through the delivery of state-of-the-art technology.

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